Illumina
R/GA, 2021
Illumina is the world’s largest genomics company, building and supplying 90% of the hardware globally for genomic research and testing. While they pioneered the industry and have been category leaders for over 20 years—their business was facing threats of new competitors and commoditization, while genomics face growing ethical concerns and public scrutiny.
To ensure Illumina's position as the industry leader we built a brand strategy designed to inform both creative and business decisions. Our strategy focused on positive progress and utility, for all.
SVP, ECD, Global Head of Design:
Ren Rigby
Group Creative Director: Ryan Atkinson
Head of Verbal Design: Jenn Vano
Associate Creative Director: Antonio Moton
Design: Ryan Atkinson, Sam McGuinness, Mike Wilgus, Antonio Moton, Bruno Da Silva, Jen Heezoo Son
Verbal Design: Jenn Vano, Julianna Roppo
Art Direction: Ryan Atkinson, Bruno Da Silva
3D Visualization: Bruno Da Silva
Animation: John Robert Clark Moore
Executive Director & Client Lead: Marysharon Owens
