Illumina is the world’s largest genomics company, building and supplying 90% of the hardware globally for genomic research and testing. While they pioneered the industry and have been category leaders for over 20 years—their business was facing threats of new competitors and commoditization, while genomics face growing ethical concerns and public scrutiny.
To ensure Illumina's position as the industry leader we built a brand strategy designed to inform both creative and business decisions. Our strategy focused on positive progress and utility, for all.
My role: Design & 3D Illustration
With: Ryan Atkinson, Jen Vanno, Mike Rigby, Antonio Morton.