Bruno Silva (Café) , art director and graphic designer based in California – working at Apple 

hi@brunocafe.co


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XFL, 2022

The XFL was entering a bold new era under the visionary leadership of Dany Garcia, the first woman to hold a majority stake in a professional sports league in the U.S.


This forward-thinking league is redefining professional football—creating new opportunities for athletes to go pro and exploring new ways for fans and partners to engage with the game.

At R/GA, we built a new XFL brand identity, shifting away from a traditional football aesthetic to position the brand as a belief in pushing football forward—uniting sports, storytelling, players, coaches, fans, and innovation.

My role: Design Direction

Alongside:

Brand Design & Consulting team

Brittany Messenger, Dillon Dilatlo, Elaine Li, Jen Vano, Paulo Assuncao, Rafael Yada.


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New York, NY