Next Bank
Visual Identity, Branding, Art Direction
–
R/GA, 2018
In 2018, banking in Brazil still felt complicated and disconnected from everyday life. Millennials were questioning high fees, boring long lines, difficult relationships with traditional banks, and apps that often failed when they were needed most.
Bradesco partnered with R/GA São Paulo and New York to build next from the ground up—from strategy and product to branding and launch.
Rather than making a traditional bank feel younger, we designed a new kind of bank around the behaviors and ambitions of a digital generation. The experience helped customers understand their finances, organize their money, invest, and work toward personal goals—all through a mobile-first platform.
The product also moved beyond everyday banking. Through Mimos, next connected financial services with benefits across entertainment, culture, health, education, and transportation, making the bank feel more useful and relevant to people’s lives.
The result combined a digital-native experience with Bradesco’s security and infrastructure, helping set a simpler, more human standard for digital banking in Brazil.
Recognized by major international design awards, including a D&AD Yellow Pencil, next showed how strategy, technology, branding, and product design could work together to reshape an entire banking experience.
My role: Art direction, Design Direction, Illustration, Tone of Voice
-
Team:
Saulo Rodrigues, Virgilio Santos, Vicente, Vitor Andrade, Carlos Fonseca, Patricia Belo, Mauricio Gomes, Wagner Veloso, Alex, Italo Bertolacci,Mauricio Bina, Thais Boaventura, Luana Silveira, Lilly Matao, Tati Haw, Andrea Senise, Bruno Jorri, Karina Corchs, Thiago Franco, Julian Goncalves, Jaqueline Matioli, Thommy Nozaki, Gustavo Bales Edson Suyeoshi, Fabiano Coura and many others.
