Next Bank
Visual Identity, Branding, Art Direction
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R/GA, 2018
We've shaken things up with one of the most groundbreaking bank designs in Brazil! Here's why:
Millennials view banking differently:
They want a partner, not just a bank that pops up to sell them something. Traditional banks often miss the mark, leaving them feeling lost and unsupported in their financial journey.
Enter Bradesco next. Born from Bradesco, one of Brazil's major banks, it's a fresh take on banking for the digital era. Designed with the modern consumer at its heart, next is all about understanding and helping them manage their finances to reach their goals. It's banking, reimagined.
My role:
Art direction;
Design Direction;
Illustration;
Tone of Voice;(&BadJokes)
Photography Direction;
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With the legend and photographer:
Sergio Buss
And the greatest dream team from R/GA New York + São Paulo, Brazil:
Virgilio Santos, Vitor Andrade, Vicente Silva, Saulo Rodrigues, Carlos Fonseca, Patricia Belo, Mauricio Gomes, Wagner Veloso, Alex, Italo Bertolacci,
Mauricio Bina, Thais Boaventura, Luana Silveira, Lilly Matao, Tati Haw, Andrea Senise, Bruno Jorri, Karina Corchs, Thiago Franco, Julian Goncalves, Jaqueline Matioli, Thommy Nozaki, Gustavo Bales Edson Suyeoshi, Fabiano Coura and many others.
