R/GA, Global Rebrand
Year: 2021
R/GA is built on a culture of collaboration, bringing creative and technology talent together to spark fresh approaches at the intersections of different disciplines.
Founded by Bob Greenberg and his brother Richard in New York in 1977, R/GA is now part of the Interpublic Group of Companies. A global network has seventeen offices across the US, Latin America, EMEA, and Asia-Pacific.
We developed a new identity system based on the brand's needs while having a direct impact R/GA clients' business – we created a flexible design system inspired by the Bauhaus square – all to reflect a global creative network, working across communications, brand design, customer experience, and customer relationships.
With:
Agustina CarneroSturm, Andre Ribeiro, Andy Wong, Brittany Messenger, Elaine Li, Gabby Weintraub, Jon Marsh, Lars Hansson, Nicholas Karlovich, Nikhil Mitter, Sofia Urrutia
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©R/GA
1977–2021 WE DESIGN
企业与品牌
FOR A MORE HUMAN 未来 ■
