R/GA, Global Rebrand
Year: 2021–Today
Founded in New York by Bob and Richard Greenberg in 1977, R/GA has always brought creativity and technology together to create new ideas across disciplines. As the company evolved into a global creative network, it needed an identity that could reconnect the brand with its design heritage while reflecting the scale and diversity of its work today.
Working alongside Lars Harrson, I led the project from its earliest stages, combining creative direction with a deeply hands-on design approach. I developed and tested expressive visual ideas, using experimentation to reconnect the identity with R/GA’s early legacy, when design, technology, and culture came together to create unexpected work.
Inspired by the Bauhaus square, we built a flexible visual system that could unite the company’s work across brand design, communications, customer experience, technology, and relationships. I was responsible for translating the strategy into a cohesive and impactful design language, from the custom R/GA Monotype Helvetica® typeface to motion, 3D, editorial, magazines, merchandise, social, digital platforms, and an extensive library of applications.
The result positioned R/GA closer to its roots, placing design back at the center while creating a bold and adaptable platform to attract new talent, clients, and opportunities.
With:
Agustina CarneroSturm, Andre Ribeiro, Andy Wong, Brittany Messenger, Elaine Li, Gabby Weintraub, Jon Marsh, Lars Hansson, Nicholas Karlovich, Nikhil Mitter.
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©R/GA
1977–2021
WE DESIGN
企业与品牌
FOR A MORE HUMAN 未来 ■
